External ranking factors refer to elements outside of a website that can impact its search engine rankings. These factors are influenced by other websites and entities, and are often beyond the control of the website owner.
Some common external ranking factors include:
- Backlinks: The number and quality of backlinks pointing to a website can impact its rankings, as they provide a signal of the website's trustworthiness and authority.
- Social signals: Social media signals, such as shares and mentions on social media platforms, can indicate the popularity and relevance of a website, and can impact its search engine rankings.
- Domain authority: The domain authority of a website can impact its search engine rankings, as it provides a signal of the website's overall credibility and reputation.
- Competitor analysis: The activities and ranking of a website's competitors can impact its search engine rankings, as search engines aim to provide users with the most relevant and authoritative information.
- Location: The location of the user and the website can impact the search results, as search engines aim to provide the most relevant results for the user's location.
- Personalization: Personalized search results, based on a user's search history and behavior, can impact the search engine rankings of a website, as different users may see different results.
Although external ranking factors are often beyond the control of the website owner, they can still be influenced and optimized to some extent, for example by building high-quality backlinks and creating a strong social media presence. Understanding and monitoring these external factors can help a website owner stay up-to-date with the latest search engine ranking trends and adjust their strategy accordingly.